Issue III               www.BestPrintingOnline.com               888.746.2695
 

What you should know about Fonts

A survey, resulting from a research project created to identify and rank the most commonly occurring problems with electronic file preparation, listed "Fonts Missing" as the number one problem from a list of 27. What usually happens is that customers often use a particular type style in preparing their documents, but do not include the digital files. When the fonts are not included, the output devices we use generally substitute an available font, such as Courier, in its place, and the type looks much different than was intended. Font substitution can also cause text to reflow.

Some layout applications like Adobe’s InDesign and PageMaker have utilities that allow the user to pack all the necessary elements needed in order to print, including the font files, using the “Save for Service Provider option.” Quark’s Xpress equivalent is its “Collect for Output” tool. Some others like Microsoft Publisher’s “Pack and Go” or Adobe’s Illustrator “Save as Illustrator EPS” will have an option to embed the fonts into the file.

But other utilities might not include the fonts at all due to their interpretation of font copyright restrictions. And most programs (word processing, illustration, spreadsheet, and presentation programs), at this time, do not provide a file collection utility at all.

What can you do?

If you are using Corel Draw, Freehand, Illustrator or InDesign you have the option to convert all text to outlines. This turns the text into artwork resolving any font issues but making the copy un-editable. We strongly suggest you save a copy of your file before converting all text to outlines.

The other option is to manually collect the font files. In our next newsletter we will explain how to do this.

See our online help files at http://www.bestprintingonline.com/help/

 
 


The Benefits of
Saturation Mailing

A cost effective way for a company to reach a specific geographical area by direct mail is by performing a saturation mailing. It’s inexpensive in both preparation and postage, and can reach consumers quickly.

A saturation mailing is derived from an occupant mailing list that contains the current active deliveries for a postal carrier’s route. The mail piece is addressed “To the Resident of” or a tagline that can be customized to compliment your overall marketing message. The Postal Service offers mailing rates as low as 12 cents per piece and list cost is considerably lower than consumer or business lists.

The first step in preparing a saturation mailing is to identify the area that you would like to target. This can be accomplished by choosing either a full zip code, a radius around a specific address or by providing us with an address within a particular community that you would like to target. One of our direct mail professionals will assist you in finalizing the total mailing quantity that will fit your needs.

The price for a saturation mailing is minimal and its effectiveness per piece can be substantial. Call us today and start benefiting from this useful marketing tool.

 
 

Q: What is "Gang Running" and do you do it?

A: We never gang run jobs! Gang runnning is taking 2 or more jobs and running them at the same time on the same sheet. When this is done, color accuracy and quality are sacrificed. Our jobs are custom run individually and sheets off the press are checked throughout the run to ensure the highest quality and the best color possible.

Find other useful FAQs at http://www.bestprintingonline.com/help/
 
 


Just received the pocket folders you printed for us and I wanted to tell you how nice it was doing business with you. Everything was exactly as promised, from pre-press to delivery. The folders are beautiful! I will absolutely recommend your company to my colleagues and friends.
Thanks for making my job easier.

Susie Brook
Benefits Manager
Wickes Furniture
Wheeling, Illinois
U.S.A.

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