Mail Merging with Variable Data Digital Printing by Colleen Hussey
Our printing predecessors, who were innovators, could never have envisioned the achievements of today's printing. One of the latest technologies introduced in the commercial printing market is digital printing.
Digital printing lets you print on demand the exact quantity needed, whether it be one or one thousand. The quality and color of digital on certain presses, like the HP Indigo Digital Press, are comparable to conventional printing and jobs can be produced in a fraction of the time. To further the capabilities, digital printing has a unique process that can change information from piece to piece, allowing for a more personalized approach. This is called Variable Data Digital Printing. VDDP has several techniques that can make sure the message conforms to the audience, but Mail Merging is the most commonly used.
Mail Merging is where a document is merged with a data file (mailing list) by inserting a different name, address, and barcode on each piece. This process cuts the production time in half, produces a more professional look and makes for a more efficient direct mailing system.
If it is important for the success of your business to reach your market frequently, personally and with only the exact quantity needed, Mail Merging with Variable Data Digital Printing could be just the process for you. Call BestPrintingOnline.com at 1.888.747.2695 for more information.
