Paper Quality
Paper quality can make or break your printed communications’ effectiveness – for instance, if your paper’s too thick, you might limit its uses. Additionally, coated paper can make your brochure stand out, but might be too bold when subtlety is needed. And what if your project needs folding…
To choose the right paper for your project, ask yourself the following questions:
What is my project?
If you are reproducing business cards, mailing out postcards, duplicating large posters or anything else that is an odd size, you might want to consider using a heavier stock. If your project is a standard 8 ˝ x 11 brochure or information sheet, it is probably best to use a 20 or 24 pound stock for ease of folding, stapling, or handling in general.
Do I want to communicate my message with zeal?
If you’re sending out an information sheet or brochure as part of a direct mail campaign, it has to ‘speak’ for you with enthusiasm. Gloss or Matte coated stock will make your colors pop and your text read clearer. However, if your message is a more subtle one, you may not want your paper to shine. An uncoated, bright white- or pastel-colored paper might work better.
Does my print job require post-press work?
If your print job is going to be folded, you should let us know immediately so that we can make sure the grain direction of your paper runs parallel with the fold. This will ensure clean, crisp lines.
