Regardless of what class of mail you are using, you can speed the delivery of
your direct mail by following some simple guidelines.
The USPS uses automated equipment that reads the addresses starting with the bottom
line, where it expects to find the city, state and zip. The next line is expected
to contain the delivery address which should be a street address or PO Box. When
the machine encounters a suite or apartment number on this line, the piece is diverted
for extra handling, thus delaying processing and delivery time. Always include
suite or apartment numbers at the end of the delivery address line.
| Preferred |
|
Also Correct |
|
Incorrect |
John Doe
2323 56th Ave Suite 501
Anytown FL 34104
|
|
John Doe
Suite 501
2323 56th Ave
Anytown FL 34104
|
|
John Doe
2323 56th Ave
Suite 501
Anytown FL 34104
|
You will notice that we did not include any periods or commas in the above example. The
machine ignores punctuation and actually prefers one space between city and state, rather
than the customary comma and space. It would also prefer to see two spaces between the
state and zip code. If you must place the apartment or suite number on
a separate line, place it above the street address.
BestPrintingOnline.com offers our customers free design consulting to aid in
the correct layout of any direct mail piece.
Please feel free to call our
direct mail consultants at
888.747.2695 Ext. 13.
For more information visit
http://www.bestprintingonline.com/direct_mail.asp
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provide exceptional quality to our clients in the most efficient manner possible.
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