<%@ Language=VBScript %> <%option explicit%> <% %> <%showheader "Printing Newsletter - Summer 2005", "", ""%>
Issue IV               www.BestPrintingOnline.com               888.746.2695

What you should know about Fonts

In our previous newsletter we explained how some software programs have included utilities that gather the elements needed to print: The page layout document, all linked graphics, a report on fonts and graphics used and sometimes the fonts used. Due to the different interpretations of font copyright restrictions, sometimes fonts are not included and you might find yourself having to gather them manually. So, what should you do in that situation? Before you start looking for fonts in your computer let us explain what are font files.

Types of Fonts
Fonts are divided basically into two categories: PostScript Fonts and True Type fonts.

PostScript Fonts
These are made up of two parts or files. One is the Screen Font that allows you to accurately view the typeface on the monitor screen and the other is the Printer Font that makes it printable. PostScript is the preferred font format for high-end print devices used in commercial printing.

True Type Fonts
These are commonly used on PC/IBM platforms and on Macintosh computers’ system folders. True Type fonts have one file for each font, unlike PostScript, which is broken up in two (screen font and printer font). We recommend PostScript over True Type because the results are not as predictable with TrueType fonts. PostScript fonts are designed and are built for high-end print devices. If you use TrueType, be sure to include the entire family of fonts with your job. For example, Helvetica, Helvetica Bold, Helvetica Italic. Also, like with postscript font users, avoid using attributes or pseudo styles* with layout applications.

OpenType Fonts
OpenType is a new cross-platform font file format developed jointly by Adobe and Microsoft. The two main benefits of the OpenType format are its cross-platform compatibility (the same font file works on Macintosh and Windows computers), and its ability to support widely expanded character sets and layout features, which provide richer linguistic support and advanced typographic control. As with TrueType, OpenType fonts are comprised of a single file.

*Pseudo Fonts
(a.k.a “Font Attributes” or “Font Styles”) When using layout programs, you often have the option of “customizing” a typeface by using the Bold, Italic, Bold Italic, underline buttons or selections from the style menu. These options are not actual fonts, just screen representations of them. They are called “pseudo fonts.” Stylized versions of fonts from application menus should never be used. If Helvetica Bold Italic is needed, use the actual font, not a style attribute. Styles like outline and shadows should be built as EPS graphics and never picked from a menu.

See our online help files at http://www.bestprintingonline.com/help/


Take advantage of our Free Mail Tracking with USPS Confirm Service

We are the only direct mail service company to offer Confirm mail tracking with web based reporting and downloadable spreadsheets as a standard service. Confirm Service is available whether you're mailing 200 or 2,000,000 pieces.

Read more about it here:
USPS Confirm Service

For more information on direct mail visit: http://www.bestprintingonline.com/direct-mail.htm


What are your Quality & Delivery Guarantees?

1) Quality Guarantee:
     When it comes to quality, there is no substitute. Pretty good isn't good at all. It needs to be the best it can be. We assure you that the quality of our craftsmanship will meet or exceed industry standards by any measure. We strive to provide the most accurate color reproduction and to maintain consistent color throughout the course of each and every press run. If at any time we fail to meet these quality standards, we will, without any question, reprint the job at our cost. We will expedite the production of any reprinted materials to the best of our ability - including express shipping at our cost whenever necessary. If for some reason reprinting is not an option, we will refund 100% of your money.

2) On-Time Guarantee
     We realize that timeliness is an equally critical component to the quality of printing and customer service that we provide. We take great pride in the manner in which we produce every job - right down to the final delivery. When we give you a date that we will ship or mail your job, consider it done. If for any reason, other than an act of God or major equipment failure, we don't ship it when we say, we will not only absorb the shipping cost, you won't pay a dime for the job. You can rest assured that we have never had to pay for a job yet in over 18 years in business.

Find other useful FAQs at http://www.bestprintingonline.com/help/

I was able to pick up the overnighted catalogs without any problems, so thank you for that. And the catalogs are BEAUTIFUL!! We were so pleased, and our client is EXTREMELY pleased. Thank you, thank you for your fantastic service. We appreciate all your personalized attention--you have been great to work with.

Mimi Rogers
Sonoma, California

Share your opinion with us here http://www.bestprintingonline.com/feedback/

Note that BestPrintingOnline.com never sells, rents or shares your email address.

Our records indicate you have opted-in to the BestPrintingOnline.com newsletter list with the following email address: !*EMAIL*!

To unsubscribe from the newsletter mailing list, visit the following url: http://www.bestprintingonline.com/remove

© 2005 by BestPrintingOnline.com, LLC. All Rights Reserved

BestPrintingOnline.com, LLC  4408 Corporate Square  Naples, FL 34104
Tel 888.747.2695  Fax 888.329.2695