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Printing, Direct Mail and File Prep Articles

Below is a list of compiled articles in which you may find useful ideas for copywriting, printing, file preparation and direct mail campaigns. This list is updated many times a month with new articles, so check back often. If you have technical questions regarding printing, direct mail or file preparation - see our online File Help or FAQs sections.

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BestPrintingOnline.com Articles

Digital Printing

Understanding Coated Papers
Some Quick Information About Variable Data Printing
Things to Consider When Shooting Digitally
Three Lessons in Variable Data Printing Marketing
Mail Merging with Variable Data Digital Printing by Colleen Hussey

Direct Mail

Effectively maintaining your own mailing lists can pay big dividends
Direct Mail Facts
In B2B direct mail, don’t ask for the order.
Increase your direct mail response rates with freebies.
Real Estate Marketing, Do You Use Direct Mail?
7 Tips for Successful Postcard Marketing
The 4-Step Formula for Writing Sales Letters That Get Results
Seven reasons to use direct mail for sales lead generation.

File Prep

When to Watch Out for InDesign
When Text Is not Text
Font Management with Extensis Suitcase
How to Script the Perfect Printed Piece
A Chain Saw Can Carve a Steak, But Not as Neatly as a Knife by Clarke Blacker
Preflighting Digital Files
Using Photoshop and Illustrator
Adobe Acrobat Professional 6

Marketing

How to Stand Out in a Crowd
A Simple, Yet Realistic Perspective on Branding
Customer Retention and the Role Communications Play
The Building Blocks to Effective Marketing
Proofreading for Profits
Four Essential Marketing Plan Components

Newsletters

The 8 Biggest Newsletter Marketing Mistakes
Making The Most Of Newsletters
Seven Deadly Newsletter Sins (and How to Cure Them)

Printing & Finishing

Choosing the Right Paper
Understanding Coated Papers
Paper Quality
What you don’t know about paper grain can hurt you
Keeping the Shine on Metallic Inks
The Fine Art of Finding the Right Finish

Printing Industry News

Despite Rising Costs, Print Marches On